Tuesday, November 10, 2009

16 Ps in Marketing- Modern Concept

Traditional 4 P's of marketing:- 1.Product 2.Place 3.Price 4.Promotion. Further 3 P's were added to make a range of Seven Ps for service industries:- 5.Physical evidence 6.Process 7.People. Other P's- (Note- Readers lets debate them through Comment) 8.Packaging 9.Positioning of brand/product. 10.Prestige of brand/product. 11.Pace (Speed of launch of product/new brands/advertisement). 12.Profit earning ability of brand/product. 13.Professional approach. 14.Pleasure to work for salesmen. 15.Performance consistency of product. 16.Productivity of sales personnel.
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29 comments:

  1. AnonymousNovember 10, 2009 at 7:53 PM

    Thanks. Good post.

    ReplyDelete
  2. AyeshaNovember 10, 2009 at 11:34 PM

    This is a really informative and helpful data regarding learning the basics of marketing through the use of a pretty letter "P"...

    ReplyDelete
  3. AnonymousNovember 12, 2009 at 7:40 PM

    This is an inhansing our knowledge...

    ReplyDelete
  4. abhilashaNovember 19, 2009 at 12:02 PM

    inhansing my knowledge about marketing concepts.

    ReplyDelete
  5. sanjeev shuklaNovember 22, 2009 at 5:24 PM

    Very PRODUCTIVE P's.interesting and knowledge booster for us.thanks sir....!!!

    ReplyDelete
  6. AnonymousDecember 31, 2009 at 1:48 AM

    it helps us to grow & makes us to talk more efficently onto the global era

    ReplyDelete
  7. Pramod SharmaJanuary 21, 2010 at 12:41 AM

    It's very great that just because of you we r able to learn about the 16P's nd really it definitely helps us to enhance our knowledge about marketing concept

    ReplyDelete
  8. UnknownMarch 15, 2011 at 9:52 PM

    i think every essential mktg activity is important and can be included in mktg mix and not necessary that it must start with 'P'............. :)

    ReplyDelete
  9. AnonymousJuly 2, 2011 at 1:00 PM

    very good thinking about Ps

    ReplyDelete
  10. nehaAugust 9, 2011 at 10:58 PM

    thnk u so much..i really needed all this as i have the module of marketing management in my course

    ReplyDelete
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  27. UnknownJanuary 1, 2020 at 10:17 PM

    Another P should be patience in business

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  28. ArtiAugust 10, 2023 at 10:55 PM

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