Wednesday, November 11, 2009
5-C in Marketing
‘5 -C’ FOR OF MARKET SITUATION ANALYSIS AND STRATEGY DEVELOPMENT.
1.COMPANY:-
Product Line,
Image in market,
Culture,
Technology.
2.CUSTOMERS:-
Market size and growth,
Market segment,
Benefits customers are seeking,
Motivation to purchase,
Where does the customer actually purchase,
Consumer information sources,
Frequency of purchase,
Quality customers are seeking,
Trends in Market ,
3.COLLABORATORS:-
Dealers/Distributors/Retailers,
Suppliers,
4.COMPETITORS:-
Strengths And Weakness,
Market Share,
5.CLIMATE (ENVIRONMENT):-
Economic,
Cultural/Social,
Political/Legal,
Technological,
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Great compilation……I checked all the categories really high quality ones I must say...they were all interesting, blog is really informative and detailed. Yeah to an extent these ideas are great to attract attention of students
ReplyDeleteThank you for sharing the information.
Regards,
Neha Jain (PIMR)
these 5-c, helps understand a lot about marketing skills,it is very important for every one.very informative too.....!!!thanks a lot sir.
ReplyDeleteunder these 5C's whole marketing lies............
ReplyDeleteSomewhere the content of the blog surrounded by little arguments. Yes it is healthy for readers. They can include this kind of language in their writing skill as well as while group discussion in college.waarzegger
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