Sunday, November 8, 2009

Banned Advertisement of Horlicks on British television

ERRORS IN INTERNATIONAL MAKTETING. An advert claiming that Horlicks makes children "taller, stronger and sharper" has been banned after it mistakenly was screened on British television.It meant to air in Bangladesh, but appeared in Britain on NTV as part of a rebroadcast deal. The ASA said they were misleading and broke the UK's strict industry code. GlaxoSmithKline, maker of Horlicks, said the adverts were never meant to be shown in the UK. PLEASE NOTE THAT THE VIDEO WILL TAKE SOME TIME TO DOWNLOAD.
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3 comments:

  1. Prof. Akhilesh MittalNovember 8, 2009 at 11:51 AM

    The students of MBA 1st Sem of international business, should watch this and collect other such advertisements which were errors in international business.

    ReplyDelete
  2. sanjeev shuklaDecember 25, 2009 at 4:58 PM

    Thanks a lot sir for providing such useful things.....

    ReplyDelete
  3. Pramod SharmaJanuary 21, 2010 at 1:03 AM

    Yeah sir this information is really helpful for all those who r doing MBA......... thnks alot sir

    ReplyDelete

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