Wednesday, November 18, 2009

Brand Failures-1

Brand Failures in Indian Markets:- There are numerous brands and companies which have failed in Indian Markets. Mentioned below are a very few of them which may give you food for thought about why brands fail or are considered to be failure. Reasons can range from marketing failure, technology failure, failure to maintain ethical standards, inability to capitalise market share and so on. I would appreciate a debate on reasons through your comments. FMCG - Kellogg’s, Milk Maid, Diet Coke, Sunfill, Gold Spot. Aotomobiles (4 Wheelers) - Fiat Uno, Ambassador, Maruti Gypsy, Zen Aotomobiles (2 Wheelers) - Bajaj Chetak, LML Vespa, Rajdoot, Kinetic Honda Banks- Global Trust Bank, White Goods - Western TV, Onida Candy TV, IFB Washing Machine. Technology Products - iPhone, Windows Vista, Kodak, Polaroid, HMT Watches Airlines- Modi-Luft, Sahara. Chocolates - Amul, Temptations. Organizations - Arthur Andersen, Enron, Daewoo Motors, Electrolux, S.Kumars.
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17 comments:

  1. जन प्रसंगNovember 18, 2009 at 2:07 PM

    It will be little bit unfair if we call rajdoot & lml vespa as a brand failure because very particularly i think it was an overall downfall of scooter category... they both have serve indian mkt 4 long tym & were leader 4 particular tym period.. in case of kellogs 2 despite of all odds finally they have suceeded in their business.i hope some brand comes with an expiry . ya it will be unfair if i dnt comment on fiat, once upon a tym it was the most lovable brand for india with its premiere padmini( my father too had one) & now they r back with their punto & linea. hope they will do well .

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  2. Prof. Akhilesh MittalNovember 19, 2009 at 9:33 AM

    Akash, Brands have to be repositioned and suffice customer needs. Rajdoot, Fiat and LML Vespa could not adapt them to these needs. Although they had advantage to be in business and enjoy a substiantial market, they were Myopic to entry of NEW, SMART AND FUEL EFFECIENT AUTOMOBILES. Its all about anticipating future technology and changing accordingly. THATS WHY I HAVE INCLUDED "PACE- SPEED OF LAUNCHCHANGE OF PRODUCT" AS ONE OF THE P's in my post of 16P's.

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  3. Asma rizwanNovember 19, 2009 at 10:36 AM

    I wish I can debate akhilesh but my knowledge of brands is very little. bring some universally debated topic and i can give you a run for your money!!!!

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  4. I.S.Rao (Satyanarayana Rao Indrakanti)November 19, 2009 at 3:08 PM

    Let us not use the term brand failure. Because no brand fails, fact that you are discussing it, itself is a proof of it. Like we change the way we dress and project ourself, products need to be repositioned, to create a vibrant image, or they have to integrate, looking to competition or avoid the losses due to duplicate products in the market, they may discontinue the usage of these brand names, logos etc In case of Goldspot it was a Parle brand, so the new company wanted people to forgot that identity otherwise a comparison could be there, and they already had fanta a similar product, which they wanted to promote. Few views just to share.

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  5. AnonymousNovember 21, 2009 at 8:58 PM

    There are many reasons behind the failure of brands.....like ONIDA as a brand is ailing because of internal mngmt problem which creates fights,frequent change in advertising........and the main reason is the customers of onida have grown older with time ant it has failed to connect itself to the current generation, and advertisement is not helping it either.

    from:PEENAL SIJARIYA.

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  6. sanjeev shuklaNovember 22, 2009 at 4:38 PM

    When any established company or brand failed,yhen may be the management policies,and the authority be the factor.As in the scooter and car segment the interest of the consumer,comfort,money,looks and services may be responsible.and now in todays ERA technology may be one of the factor.

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  7. Sourav ChoudharyNovember 22, 2009 at 8:31 PM

    There are many products that are failed in Indian Market like Windows Vista Bcz it is very advanced and it is not easy to use, not comfortable to use.
    Bajaj Chetak, LML Vespa and Rajdoot not failed in statring but with launching of Bikes with advanced technologies in Market is the reason of failure Scooters in Indian Market and the interest of the consumer they need more comfortable and style so they switch to new product.Fiat Uno was a successful product in market but the same thing here new technology, consumers want new things therefore they left old and accept new one. But sometimes a new product may be fail because consumers do not accept it easily,sometimes an old product may be best then new one like Windows XP. Windows XP is the most popular then vista.

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  8. AnonymousNovember 22, 2009 at 10:29 PM

    There are many reasons behind the failure of brands...for eg..FIAT..In now days the company FIAT cannot make profit, its going on loss day by day coz the top management are not launching the brands according to the customer need, marketing is not going in a proper way as compared to the other brands and many reasons behind it.

    With Regards..
    Nikunj Maheshwari

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  9. rinky sadhwani.November 27, 2009 at 8:38 PM

    Brands do fail with the change in time and fashion.As the demand of any product depends on the customers choice and also company's policies and stratgies makes it a failure or a big success.kellogg's did not do well but milk maid is stil in market coz maximum sweets r made up of milk maid so we cant call it as a brand faiure.Thus its still on the verge of success.

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  10. AnonymousDecember 15, 2009 at 3:03 PM

    this is not related to my area but from your blog i got to know various aspects of marketing
    thank you sir

    divya mittal

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  11. Sourav the Truth of UniverseSeptember 16, 2010 at 3:17 PM

    Gold Spot is not a failure brand. After the liberalization of Indian economy, when Coca Cola reentered in India,they just bought the brand and after that they just killed this brand only for positioning their own same tasted brand Fanta. I personally think that Gold Spot isn't a failure Brans it is a planned "Killed Brand".

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  12. AnonymousJanuary 11, 2011 at 11:41 PM

    I feel how lucky i'm bcoz i'm ur student. u r great u make everyday memorable for us. i pray that everyday u be blessd with fruitful day ahead

    ReplyDelete
  13. princyJanuary 11, 2011 at 11:43 PM

    I feel how lucky i'm bcoz i'm ur student. u r great u make everyday memorable for us. i pray that everyday u be blessd with fruitful day ahead

    ReplyDelete
  14. AnonymousFebruary 8, 2012 at 2:20 PM

    brands that have not succeeded and discuss why they have not done so although the product category is doing very well ?
    give some example for Indian market?

    ReplyDelete
  15. vips26April 28, 2012 at 11:34 PM

    Detailed Brand Study of Ponds Toothpaste Failure

    http://chatbhandaar.brainmaalish.com/ponds-toothpaste-a-failure-owning-to-brand-perception/

    ReplyDelete
  16. vips26April 28, 2012 at 11:38 PM

    Detailed Brand Study on HM Ambassador Failure

    http://chatbhandaar.brainmaalish.com/once-king-of-the-indian-roads-is-now-a-history/

    ReplyDelete
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